About Us
Business Analysis That Connects the Dots
We don't just teach business analysis: we show you how it connects to everything else in your organization.
Most BA training teaches techniques in isolation. We give you the bigger picture: how business analysis bridges strategy, technology, innovation, and delivery across your entire organization.
Our Story
BA Coach began in 2015 to bring certified business analysis training to the Netherlands, starting with the BCS Professional Diploma. We’ve since become an all-in-one certification provider, offering programmes from BCS, IREB, IIBA, APMG and iSQI through our own courses and partnerships. But we do more than teach certifications.
We recognize that business analysis happens across roles and departments, so we help professionals from all backgrounds improve their BA skills. Our approach? “Business Analysis with a twist”, combining industry-standard techniques with Agile methods and human-centered Design Thinking to create innovative solutions that truly delight customers.
What Makes Us Different
Most BA training teaches techniques in isolation. We take a different approach. Our expertise spans business architecture, systems engineering, IT, Design Thinking, and product development lifecycles. This means we don’t just teach you how to do business analysis, we show you where it fits in your organization and how it connects to strategy, technology, and innovation.
You’ll understand how requirements engineering relates to systems thinking, how BA supports business architecture, and how it all comes together in real-world product development.
Trusted Industry Leadership
15+Years of Mastery
1,000+Professionals Trained
Specializing inBusiness Analysis &
Requirements Engineering
Requirements Engineering
What Our Clients Say
Ready to See the Bigger Picture?
Explore our courses and discover how business analysis connects to your entire organization.




