Empower Your BA Capability 

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Empower Your BA Capability 

14 July 2016
Design Thinking and Business Analysis
14 July 2016

Design thinking for business analysis

Have you ever worked on a great solution and concluded ... you were not working on the right problem? Well, it has happened to all of us and probably many times. However, there may be a way to break this vicious cycle. Consider the mesh of design thinking and business analysis. How do these play together? What is so powerful in this combination?
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20 July 2016
BA as problem solvers
20 July 2016

Applying design thinking makes us better business analysts

The  International Institute of Business Analysis defines in its “Business Analysis Body of Knowledge” (BABOK) that business analysis is “the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders”. To fulfil this task to a good standard business analysts require, among others, well-developed analytical and problem solving skills.
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28 August 2016
Business Analysis and Competitive Advantage
28 August 2016

Business analysis helps in designing competitive advantage

Change is important for any organization. Without change, organizations would likely lose their competitive advantage over time. We have seen companies that have had a very difficult time after neglecting signals from the fast-paced outside world and not adapting.
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28 September 2016
Business design
28 September 2016

BUSINESS DESIGNER WANTED!

Looking at the history of software engineering, it is interesting to see its evolution. It all started with a pretty basic ‘writing programs’ that did perform some (hopefully functional and useful) tasks. Quickly, it appeared that happy nerd-driven programming was insufficient for addressing more serious functional problems.
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5 October 2016
Lost in translation
5 October 2016

Lost in translation? Try design thinking! Part 1

Interview with Maritza Guaderrama, managing director of Designit Spain & Latam: a global strategic design firm. Designit applies design thinking techniques to help its clients develop better product-service experiences and guide them through their business transformation efforts. Part 1.
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12 October 2016
Soft Systems Methodology
12 October 2016

Lost in translation? Try design thinking! Part 2

Interview with Maritza Guaderrama, managing director of Designit Spain & Latam: a global strategic design firm. Designit applies design thinking techniques to help its clients develop better product-service experiences and guide them through their business transformation efforts. Part 2.
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10 November 2017
Emapthy
10 November 2017

Empathy in Business Analysis

This year the Design Thinking Conference in Amsterdam was about empathy, an element of the Design Thinking approach that starts it. Don’t you agree that in order to help somebody, we need to understand him first? We need to understand the person, his challenges and context, before we start providing solutions. Empathy can serve as a helping hand in building understanding and trust.
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16 February 2026
Discovering customer value in business analysis
16 February 2026

Discovering Customer Value When Change Is Constant

Change is no longer something organizations deal with occasionally. It is constant, rapid, and increasingly technology-driven. Over the years, I’ve worked with many organizations that delivered exactly what they planned and still failed to create value. The issue was rarely execution. It was that the problem they solved was not the problem customers actually had.
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