Craft your requirements with a Design Thinking workshop

By attending this 2-day workshop you will gain a deep understanding of what Design Thinking is and how it can be applied in your organization to discover latent needs of your stakeholders.  Our approach is “learning by doing”. Participants will learn and use Design Thinking mindset and tools to approach a set challenge, so that after the course  they can go back to their organization and apply what they have learnt.

This workshop introduces participants to Design Thinking mindset through learning by doing. Participants will learn and use Design Thinking mindset and tools to approach a set challenge. They will:

-Adopt a human-centred mindset – understanding the users’ context and influencers, their values, motivations and frustrations

-Identify and define the users’ unmet needs and reframe the problem

-Think creatively, using brainstorming techniques to generate out of the box ideas

-Explore and experiment – try and test ideas with users through rudimentary prototypes in order to validate assumptions

-Adjust ideas according to customer feedback to ensure that they are validated by users.

-Work in a collaborative manner and understand the value of multidisciplinary teams.

TARGET AUDIENCE

This workshop is relevant to any professional, consultant, manager or entrepreneur in the fields of innovation and product management, customer experience and customer service, IT & technology, sales and marketing, research and development; and who deals with product and service innovations from an operational, strategic and organizational point of view.

CONTENT OF THE WORKSHOP

Day 1

Module 1: What is Design Thinking

This module explains the design thinking approach and its principles and methods. At the end of this module you will be able to explain what DT is its principles. You are familiar with the DT methods and when to use them.

The following topics are covered:

-Introduction to Design Thinking

-DT approach – Discover, Define, Develop, Deliver

-Principles

-Methods

In this module we introduce you to the challenge which you will approach with DT mindset and tools.

Module 2: Discover

This module focuses in the first phase of the DT approach – Discover. It is about understanding the users context. At the end of this module you will know different research techniques and be able to apply some of them for the challenge.

The following topics are covered:

-Qualitative research techniques e.g. interviews, observation, immersion, and practice

-Preparation for research for the challenge

-Fieldwork: interviewing and observing users

Module 3: Define

This module focuses on the convergent Define phase of the DT approach. At the end of this module you will be able to frame the problem based on analysis of the research insights.

The following topics are covered:

-Stakeholder map

-Empathy Map

-Persona

-Customer Journey

-Opportunity mapping and problem statement

Day 2

Module 4: Develop

This is the creative, divergent part of the DT approach which focuses on idea generation. At the end of this module you will be able to apply different brainstorming techniques to generate out of the box ideas.

The following topics are covered:

-Creative and lateral thinking

-Brainstorming principles and techniques, like group ideas, silent brainstorming, mash ups

-Criteria for selecting ideas (feasibility check)

Module 5: Deliver

This is a phase of the DT approach when the ideas are prototyped, tested and validated. At the end of this module you will be able to create service scenarios, use low fidelity prototypes to obtain feedback from your users and to test your assumptions.

The following topics are covered:

-Service scenario

-Prototyping (experimentation)

-Test of prototypes with customers

-Iteration – Adaptation of prototypes according to feedback

Module 6: Pitch

A pitch is a brief, persuasive speech that you use to spark interest in your idea to convince the organization to invest in it. We will teach you how to prepare one. At the end of this module you will be able to create a pitch for the selected idea based on the criteria of a good pitch.

The following topics are covered:

-Pitch criteria

-Pitch

-Voting on ideas

Wrap up

The journey through the DT approach comes to its end. We will debrief and discuss the key learnings. We will also reflect how DT approach can become a part of your working environment.

The following topics are covered:

-Debrief and key learnings

-Applicability of Design Thinking in different sectors

Our workshops take place in small groups. We run this workshop for minimum 5 and maximum 12 participants.

TOTAL INVESTMENT

The workshop costs €1.250,00 (excluding 21% VAT). This amount is all inclusive.

WORKSHOP MATERIALS

Delegates receive a workshop binder.

CATERING

Coffee/tea and lunch are included in the price of the workshop. If you have any diet requirements due to food allergies, please don’t forget to mention them during your registration procedure.

PAYMENT

You will receive an invoice after your registration is completed. Please assure the payment is settled within 30 days or before start date of the training, at the latest.

Fill in your details and we will send the brochure to you:

This workshop is available in the open-schedule format at the following dates:

Register   17-18 January 2019 in Amsterdam

Register   18-19 March 2019 in Utrecht

Register   16-17 May 2019 in Amsterdam

Register   18-19 July 2019 in Utrecht

Register   2-3 September 2019 in Amsterdam

Register   9-10 December 201 in Utrecht

This workshop is also available in the in-company format. This formula allows us to tailor the course to the needs of participants. If you have doubts whether this course is suitable for your team/organization, do not hesitate to contact us.

You can reach us at +31 6 38 33 01 33 or send us a message using the form below:

What our delegates tell about the training:

“Very enthusiastic trainer! Provides many examples to illustrate the theory.”

“Many practice exercises help to understand the theory and learn it.”

“I think the part on stakeholdes management was the most useful to me. It provided many tools I can apply to manage the stakeholders in my project.”

Share on social media: 

Check our courses and workshops